Tuesday 10 April 2007

A bit late for an April fool...

A meditation on the enduring beauty of daffodils, it is not an obvious subject for the macho, posturing world of rap music.

But now William Wordsworth's most famous poem has been reworked and rewritten in a hip-hop style - complete with drum beat and quick-fire rhymes - in an effort to draw a younger generation of visitors to the Lake District.

Cumbria Tourism, which has released the new version of I Wandered Lonely As A Cloud to mark the 200th anniversary of the original, hopes the rap and accompanying video will appeal to the "YouTube generation".

I've just watched the video, which is available at the Telegraph website, and it is just the kind of hilarious thing you can expect to see when advertising executives in their fifties try to 'get down with the young people'. It features a dancing squirrel miming along to the rap, and ends with the appearance of the words "Respect Wordsworth" on the screen. It is so bad that it just might become a cult classic on Youtube, but I doubt one person will visit the Lake District because of it.

I wonder how much it cost?

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